I’m a human being. Beyond that, I no longer believe there’s much value for me in debating what I may or may not be — in a professional context and beyond. The architects are architects, the engineers are engineers, and the scientists are scientists. I’m afraid I’m neither.
These days, I’m much more interested in what I can do or, even more interestingly, what we can do and achieve together.
I work with other humans in corporate environments to plan, design, create and deliver digital services to customers. Success means delivering a service that is desirable to humans, commercially viable and technology feasible (hat-tip to IDEO via Milan Guenther in Intersection). Great success means having made life just a little bit better for everyone involved.
Design? But you can’t even draw! Indeed, I can’t, at least not well. Too bad. I practice design in the sense Herbert Simon (hat-tip to Ruth Malan) had in mind when he said:
Everyone designs who devises courses of action aimed at changing existing situations into preferred ones. –Herbert Simon
Humans have been doing this for a long, long time. So I practice design. And so do you.